A Shift in History

When we take a look back at the past decades, there are a few standout outfits and fashion statements that really capture the essence of that time - be it a timeless staple or a truly face-in-hands humiliating trend we would hate to see resurface. One of the most remarkably significant looks that has stood the test of time is the Shift Dress. It’s loose fitting, corset-less design is nearly a hundred years old and was first sketched out by Chanel (come on, who else?) in the 1920s. Fast forward to the late 50s and 60s where youth culture was booming and the Shift dress became a symbol of feminist, freedom and independence. 

Because the Shift silhouette is so flattering to every body shape, it’s popularity spanned over every age group. However, it’s loose, understated style and short hem were favored mostly among young girls and women, and women who perhaps are young at heart. And then Twiggy entered the chat. Her sensationally long legs, round eyes and trend setting ability completely personifies the sexual revolution of the 1960s. Her iconic Shift dress, (of which our Classic Six Twiggy Dress is named after) hijacked the fashion world as we know it without batting a single signature lash. 

The Shift dress is a timeless staple that can be worn year round and for any occasion. It’s the perfect office dress when worn with flats, date night look when paired with heels and a great look to pull when you think you might run into your ex. He will cry. Our favorite shift dress, Twiggy comes in three stunning colors including ivory, navy and pink! 

Side note: October is Breast Cancer Awareness Month. Perfect time to sport your pinks. In 1992, the pink breast cancer ribbon was created by Alexandra Penney, the editor in chief of Self magazine to symbolize breast cancer awareness. Nearly 30 years later we see pink in October and think of the courageous women who have battled the disease and a hope for the future.

To celebrate Breast Cancer Awareness Month we have decided that 20% of all proceeds from the sale of our Pink Twiggy this month will be donated to the Susan G Komen Foundation. “Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against this disease."

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